An Introduction to Sales Lead Sites for Brokers
In the old days, a nice percentage of an insurance broker’s day was spent on the telephone, trying to acquire potential prospects. Today, insurance marketing for brokers includesgetting prequalified leads from lead generation sites. These leadgen companies offer a simple option to cold calling lists and other marketing strategies.
Leadgen sites offer a cost efficient solution for agents looking for new clients. First, these sites compile information from prospects interested in switching insurance through their own sites. Then, they use the data supplied to match each lead with local insurance brokers.
There are lots of unique lead generation websites, each claiming to have the most targeted leads. How are you supposed to know which lead company to select? You should look for a lead seller that can consistently offer high quality prospects with prices that can return a great ROI, a clear billing system and refund policy, a means to filter your leads and that the leads are delivered in real time.
Knowing what to expect in an insurance lead company can help you make an informed decision. The individual price of the insurance lead is important, but more important is the ROI you end up with from the leads. One of the most important components to review is filtering ability. A lead service with good filtering abilities should be able to supply you with the consumers that can be closed. How much you pay per lead is also important. If you spend too much for each lead you are sent, you might see a bad return on investment (ROI). Then again, if you buy cheaper internet leads, you may have a lower ROI. Review the refund policy before signing up with a sales lead company. They should give back your money for any bogus leads you get. Along the same vein, virtually all leadgen websites have a minimal amount required to prefund your account. If the lead company try to charge you a large amount of cash up front, you might be risking too much.
When purchasing insurance leads, you shouldn’t only stick with one company. You should test 3-4 insurance lead sites. You might conclude that a couple get you the best life insurance sales propsects but don’t send good car insurance sales leads. If you utilize leads from several lead services, it will give you an edge against other companies and will keep the quality of your insurance leads in check.
